Why Multi-Brand Franchising Is on the Rise, and How Phoenix Brands Make It Possible

August 22, 2025

For many franchise operators, the way they approach ownership is evolving. More entrepreneurs, especially experienced operators, are building portfolios that include more than one franchise brand. Known as multi-brand franchising, this strategy allows operators to scale efficiently, mitigate risk, and open new revenue streams across different business models.

Phoenix Franchise Brands is helping lead the way, offering franchisees a platform to grow smarter from day one.

Why Operators are Embracing Multi-Brand Franchising

There are several reasons multi-brand franchising continues to accelerate:

Operating brands across different industries helps protect against market volatility, seasonal fluctuations, and changing consumer behaviors.
Franchiseoperators can leverage systems, staff, marketing strategies, and administrative processes across multiple brands, streamlining operations and increasing margins.
Once an operator understands the different aspects of operating a franchise, adding another brand often means scaling with fewer growing pains.

Beyond operational benefits, m ulti-brand franchising allows entrepreneurs to make smarter use of their time, capital, and local market knowledge. Instead of putting all their eggs in one basket, operators can craft a franchise portfolio that plays to their strengths and long-term goals.

How Phoenix Brands Supports Multi-Brand Franchisees

Phoenix Franchise Brands specializes in service-based franchise models, brands that meet ongoing needs and generate demand year-round. This includes pet care franchises like Fetch! Pet Care and Furry Land Mobile Grooming, as well as home service franchises like Spray Foam Genie and S teel Coated Floors.

These business models are built around consumer convenience. Customers pay for solutions that save time, reduce effort, and improve quality of life, whether that’s having their dog groomed at home, getting cage-free pet sitting without boarding stress, or upgrading home insulation without leaving the house. This focus on convenience gives operators a competitive advantage in capturing repeat business and growing loyal customer bases.

A Portfolio Built for the Long Game

Whether you’re new to operating a franchise or expanding an existing portfolio, Phoenix offers a rare combination:

Proven, high-performing brands in service-based industries
Infrastructure to support growth across multiple concepts
A leadership team with 1 30+ years of combined franchising experience

Multi-brand franchising is becoming a sustainable blueprint for long-term business ownership. With Phoenix Franchise Brands, that blueprint comes with the industries, systems and support you need to make it work.

Learn more about our Phoenix Franchise Brands’ diverse business models today.

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