Meet the Founders of Steel Coated Floors: How This Home Service Franchise is Growing with Phoenix

Steel Coated Floors began with a work ethic rooted in family. Mitch and Manny Cypers grew up on job sites, learning painting and coating from their father, skills that would evolve into a full-service concrete coating business. Over time, they recognized an opportunity to create something scalable and franchise-ready: a brand that combined quality craftsmanship, customer service, and strong operational systems. Today, Steel Coated Floors is a high-performing home service franchise within the Phoenix Franchise Brands portfolio. After partnering with Phoenix Franchise Brands, Mitch and Manny remain actively involved and continue to play a hands-on role, ensuring that franchisees are supported at every stage.

From Family Trade to National Brand

With decades of experience in surface coatings, Mitch and Manny started out handling a range of residential and commercial projects. As demand for concrete floor coatings rose, they focused their business on high-performance epoxy solutions for garages, basements, shops, and more. By 2019, they had refined their approach into a proven model and launched their franchise program

Franchising brought a new kind of growth. They knew the operational side inside and out but sought the right partner to help scale the business. In 2024, they met the Phoenix Franchise Brands team at the International Builders’ Show, and the alignment was clear. Phoenix could provide the marketing, technology, and training infrastructure that would elevate franchisee support, while allowing Mitch and Manny to focus on product development and operational refinement.

Why Home Services Franchises Matter in Today’s Business Landscape

Steel Coated Floors stands out in a category full of opportunity. Home service franchises are seeing significant growth, driven by strong margins, flexible service models, and the ability to scale without traditional retail overhead. For Steel Coated Floors franchisees, that means the chance to build a business with lower fixed costs and higher potential return.

Compared to industries with thin margins, the coatings space offers stability and value. The demand is year-round, and customers are increasingly looking for solutions that improve their property’s durability and appearance. This is a long-term shift in how homeowners maintain and invest in their spaces. The Steel Coated Floors model gives entrepreneurs a chance to enter the home service franchise space with an experienced partner and proven brand.

A Brand That Keeps Evolving

Even after selling the business, Mitch and Manny continue to operate a local territory and collaborate closely with the Phoenix team. Their goal is to keep improving the franchise model, ensuring it’s built for longevity.

By testing new products and vetting application methods, they help ensure franchisees receive updated tools and processes that reflect real-world experience. Their role today is part advisor, part operator – still in the field, still refining what works, and still deeply invested in the success of the brand.

The Steel Coated Floors Opportunity

Whether it’s a residential garage or a large-scale commercial project, Steel Coated Floors offers franchisees the chance to enter the high-demand coatings industry with a brand that’s backed by experience and infrastructure. The support of Phoenix Franchise Brands means franchisees don’t have to navigate marketing, lead generation, or operational planning alone.

As the company continues to grow, Mitch and Manny remain focused on the one thing that has always mattered most: helping others succeed in business. They help train franchisees on the technical side, plus give them the roadmap, tools, and mentorship to build a business that lasts.

The Steel Coated Floors Opportunity

Steel Coated Floors is a business that was built from the ground up by operators who understand what it takes to grow, and who remain committed to sharing that path with others. With Phoenix Franchise Brands supporting its next stage of growth, the future is bright for new owners looking to enter the home service franchise space with confidence.

Learn more about Steel Coated Floors and available markets today.