Five Things Every New Franchise Owner Should Consider Before Investing

Taking the leap into franchise ownership can be both exciting and overwhelming, especially if it’s your first time. While franchising gives you a head start with a proven brand and support system, not every franchise opportunity is the right fit for every individual. At Phoenix Franchise Brands, we work closely with first-time franchise owners from all backgrounds and have seen what truly sets successful new entrepreneurs apart.

If you’re considering making the transition into business ownership, here are five essential factors to consider before investing in your first franchise:

1. Your Background, Strengths, and Preferred Role

New franchisees come from a wide range of professional backgrounds: corporate leadership, military service, education, healthcare, and beyond. Regardless of experience, success in franchise ownership often depends on how your strengths align with the role of a business owner.

Responsibilities of a franchise owner can include training and managing a team, driving sales, overseeing operations and interacting with customers daily. Phoenix Franchise Brands offers new franchisees varying levels of involvement. Whether you’re looking for a hands-on opportunity or a scalable, semi-absentee model, it’s important to choose a brand that fits both your lifestyle and skills.

2. Understanding the Investment

Buying a franchise involves more than covering the franchise fee. You’ll need to account for startup costs, operating expenses, working capital, and royalty payments. It’s essential to assess your financial readiness and determine how quickly you need the business to scale during the early years.

Phoenix Franchise Brands offers both high-revenue and lower-investment opportunities, including mobile-first models, like Furry Land, that eliminate the need for brick-and-mortar locations. You might also consider working with a franchise consultant or financial advisor during the evaluation process to ensure the opportunity aligns with your goals and investment capabilities.

3. Demand and Market Viability

Before committing to franchise ownership, it’s important to consider both national demand and local market conditions. Recession-resistant industries like home services, restoration, and pet care have the advantage of recurring demand and essential services. Phoenix Franchise Brands serve needs that don’t go away during economic downturns and, in many cases, even increase due to environmental or seasonal factors.

Whether it’s Fetch! Pet Care serving busy families or Spray Foam Genie helping homeowners reduce energy costs, our brands solve everyday problems that aren’t going away anytime soon. As you evaluate a franchise, think about whether it fills a gap in your market and how sustainable that demand is.

4. The Strength of the Business Model

One of the biggest advantages of franchising is that you’re not starting from scratch. But not all franchise systems offer the same level of support or operational clarity. Look for a business model that’s replicable, streamlined, and backed by success in a variety of markets.

At Phoenix Franchise Brands, each concept we offer is built to scale. We prioritize simple launches, strong systems, and performance-focused marketing strategies that allow our new franchisees to grow with confidence. From day one, franchise owners receive the tools and guidance they need to operate efficiently.

5.  Support, Culture, and Ongoing Training

Support should extend well beyond onboarding. Before investing in a franchise, take time to understand the long-term resources available to you. Ask about ongoing training, peer-to-peer collaboration, coaching, and marketing assistance.

Our brands foster strong franchisee networks where collaboration is encouraged and best practices are shared. When you join a Phoenix brand, you’re joining a community that genuinely wants you to succeed.

Ready to Become a Franchise Owner?

Whether you’re early in your franchise ownership exploration or ready to talk specifics, Phoenix Franchise Brands is here to guide you toward a smart, confident investment. For more information on what franchising with each of our brands looks like, check out our Best Franchise Brands in 2025 blog or fill out our inquiry form to learn more.