Adam is a seasoned franchise executive with nearly two decades of experience driving growth, operations, and support across multiple national brands. He currently serves as Vice President of Franchise Success at Phoenix Franchise Brands, where he leads system-wide initiatives to maximize franchisee performances. Previously, as Vice President of Furry Land Mobile Pet Grooming, he helped scale the company from zero to 61 operating locations in just over two years, while overseeing sales, operations, technology integration, and record-breaking system performance. His career also includes leadership roles with Regis Corporation and Roosters Men’s Grooming Centers International, where he specialized in franchise consulting, training, and operations. Adam brings hands-on experience in small business management, site development, marketing, and franchisee relations, with a strong focus on building lasting partnerships and empowering owners to achieve long-term success.
Greg Longe is the CEO of Phoenix Franchise Brands and with over Four Decades in Franchising, he prioritizes the people and the culture first. As CEO, he brings the experience of having put over 5,0000+ people into their self-employment goals. Before starting Phoenix Franchise brands in 2020, Greg held several roles in the C-suite capacity with Molly Maid, Roosters men’s grooming, and Ziebert, to name a few. Greg plays a key role in acquisitions and the overall vision of the organization.
Heather Bir is an Executive Vice President at Phoenix Franchise Brands, leading two pet-focused brands: Fetch! Pet Care and Furry Land Mobile Grooming. In her role, Heather also partners closely with the digital and local marketing departments, rolling out initiatives designed to drive consumer traffic and increase sales across the system.
Prior to joining Phoenix Franchise Brands, Heather was a multi-unit franchisee in the restaurant industry, gaining firsthand experience in operations, growth, and team leadership. She was also a founding member of Fetch! Pet Care call center, which provides franchisees with solutions to manage communications, grow sales, and scale their businesses. With over eight years of experience in the pet industry, Heather has focused her career on operations, franchise support, and marketing. Her combined background as both a franchisee and executive enable her to understand the challenges and opportunities of franchising, and she remains dedicated to helping franchisees succeed and thrive within the Phoenix system.
Kevin grew up in the franchising industry with his dad, Greg. He started franchising in 2006 in automotive, home service, and fast casual restaurant concepts working on inside sales, marketing, and franchise development. After earning his master’s degree, he went into corporate America within the packaging industry for about a decade. In doing so, he worked with Fortune 500 customers teaching him account management, leadership, and profitable growth, amongst other traits. From there, he went to another packaging company to launch a new division and manage the West Coast. This taught him start-up concepts, profitability management, and how to scale profitably. Kevin then started his own consulting business about the same time that Phoenix Franchise Brands was formed. Once Phoenix launched its home service division, Kevin and his dad began talking about working together again, which is when Kevin found the Spray Foam Genie concept and brought that to Phoenix Franchise Brands. Since joining in February 2022, Kevin has been leading the home service division and in January 2025, took on the role of Chief Development Officer to grow our franchise sales division.
Maria Longe is the President at Phoenix Franchise Brands, leading two brands: FetchPetCare! and FurryLand Mobile pet grooming. With 20 years of franchising experience and a self-employment background, Maria leverages this experience to understand some of the challenges that come with self-employment. Passionate about the industry, Maria plays a key role in mentoring and assisting in growing employees’ careers and supporting owners in reaching profitability.
Michael Shinabarger has over 15 years of customer service and management experience. In addition, he is a seasoned veteran in the franchise industry, having been self-employed in a franchising system. Michael is a graduate from Rochester Institute of Technology with a degree in accounting but lends his skill set more on the administrative side, assisting franchisees by identifying optimized territories to ensure their success and establishing franchise agreements, along with overseeing all documents, including legal trademarks.
Rip Dawson is an Executive Vice President at Phoenix Franchise Brands, leading the Home Services brands of Door Renew, Spray Foam Genie, Steel Coated Floors and Worried Bird. Rip also steers the IT Department and has been instrumental in project management of enhancing the infrastructure to support franchisees. Prior to joining Phoenix Franchise Brands, Rip was a multi-unit owner of two different franchise concepts for more than 20 years. In addition to the franchised operations, he founded and operated both a commercial & residential construction company as well as an equipment & facilities maintenance business for a decade.
Rip’s experience as both an executive and franchise owner provides him the ability to understand the challenges and opportunities for the franchisor and franchisee alike; resulting in a balanced “win-win” approach to developing systems and overseeing operations.
Steven got his start in the Automotive Aftermarket field working as a National Account Manager for a brake supplier. I cherished the relationships I developed with my clients at the time, and those were translated into my long-term career. Steven also spent some time with another supplier in Automotive, working directly with Ford, but lost the relationship-building side of the job. I wanted to get back into something like that, and thankful Phoenix Franchise Brands came along. I’ve been part of each brand with Phoenix since its start. I’ve been able to develop relationships with all our owners, in addition to spearheading the vehicle program we have in place with each of our brands. I put together financing programs, which include working capital and equipment financing for our vehicles and each of our owners for each brand.
Zachary Taha is the Chief Financial Officer of Phoenix Franchise Brands and a seasoned financial executive with over a decade of experience leading accounting and finance functions in both startup and corporate environments. In his role, Zach drives the company’s financial strategy, driving smart growth, operational efficiency, and long-term value for the business.
He began his career in public accounting, developing expertise in tax strategy, financial reporting, business planning, and wealth management. Zach later served as Controller and Chief Financial Officer for several high-growth startups and small businesses in Southeast Michigan, where he built and scaled finance teams, led M&A and restructuring initiatives, and oversaw budgeting, forecasting, and treasury operations—consistently enhancing profitability and operational efficiency.
Zach is a Certified Public Accountant (CPA) licensed in Michigan, a Certified Management Accountant (CMA), and a Certified Fraud Examiner (CFE). He is an active member of the AICPA, MICPA, IMA, and ACFE. Zach earned both his Bachelor of Business Administration and MBA from Eastern Michigan University.
