The Consumer Shift Toward At-Home Services: What It Means for Franchisees
By Phoenix
The way Americans shop, eat, and care for their homes and pets has changed dramatically in recent years. From food delivery to Amazon Prime, consumers now expect products and services to come directly to them, and they’re willing to pay more for it. This shift is fueling what experts call the convenience economy, and it has major implications for today’s franchise opportunities as more demand in-home products and services.
Why Convenience Wins with Consumers
According to McKinsey’s 2025 Consumer Report, U.S. consumers are consistently seeking both value and convenience, which they describe as a “bring-it-to-me mindset.” Frictionless experiences are no longer optional; they’re expected. Whether it’s booking grooming online with Furry Land or scheduling a same-day home project with Worried Bird, convenience is driving purchasing decisions.
A Morgan Stanley study confirms this shift: more than half of U.S. consumers are likely to pay extra for convenience. On average, people will pay a 5% premium for services that save them time, and younger and more affluent consumers are willing to pay even more. For franchisees, this means at-home services have a unique edge in today’s market.
At-Home Services and the “Do-It-Right” Advantage
Another reason the convenience economy is thriving is that consumers increasingly want services delivered by trusted professionals rather than attempting DIY. For example, Spray Foam Genie customers often start by researching DIY insulation kits but quickly realize the long-term value of hiring experts who can guarantee safety, performance, and efficiency.
As one Spray Foam Genie customer, Tom Price, shared:
“As a chemical engineer, I was tempted to spray foam my huge basement sill cavity myself. Until I met Mathew of Spray Foam Genie Milwaukee/ Brookfield. Mathew came to the house, explained everything, and answered questions. Professional, polite, in and out in one day. No unacceptable chemical odor, protected the carpet and possessions. My basement is well sealed…neat, clean, done.”
Stories like this highlight how Phoenix’s at-home service franchises deliver convenience and long-term savings for customers.
Digital Platforms Drive Growth
Technology is another force powering the convenience economy. User-friendly apps and booking platforms make it simple for customers to schedule services, track appointments, and pay online. Phoenix Franchise Brands integrates these digital tools across its portfolio, giving franchisees a competitive advantage in attracting and retaining customers.
Whether it’s Fetch! Pet Care connecting families with trusted in-home dog sitters or Door Renew’s location finder service, these tools make it easier for busy consumers to say “yes” to professional help.
Why Franchisees Benefit from The Convenience Economy
For entrepreneurs, the rise of the convenience economy opens the door to scalable, in-demand franchise opportunities. Phoenix Franchise Brands offers franchisees a portfolio of proven, low-overhead franchises that fit this consumer trend. Our businesses are built around essential needs, repeat services, and customer convenience.
With demand for at-home services continuing to grow, franchisees who align with brands that simplify life for consumers are well-positioned for lasting prosperity. Find the Phoenix Franchise brand that’s right for you today: https://www.phoenixfranchisebrands.com/contact-us/