FAQ with Phoenix Franchise Brands: Things to Know Before Investing in a Franchise

At Phoenix Franchise Brands, we’re proud to support over 300 franchise owners across a growing portfolio of pet care franchises and home service franchises. Whether you’re exploring your first business or scaling into multi-unit ownership, our team of franchise experts is here to help you succeed.

Read on to learn the answers to some of the most common questions we hear from potential owners with real insights from current franchisees across the system.

What kind of franchises are part of the Phoenix network?

Phoenix Franchise Brands owns and supports a range of home service franchise and pet care franchise concepts, including:

• Spray Foam Genie (SFG) – Residential and commercial spray foam insulation
• Furry Land Mobile Grooming – Mobile grooming for dogs and cats
• Fetch! Pet Care – Trusted, in-home pet sitting and dog walking
• Steel Coated Floors – Durable, high-performance concrete floor coatings
• …and more service-based concepts, each with a strong business model.

Each brand operates in growing industries and is built for long-term sustainability, with demand that’s not tied to seasonal trends or discretionary spending.

Do I need experience in pet care, insulation, or coatings to become a franchisee?

While some owners bring relevant experience, most Phoenix franchisees do not come from the concept’s respective industry background.

• Landon Gilbert, who owns Furry Land of Charleston, didn’t come from a grooming background, but he knew how to lead. With a strong general manager and customer-focused vision, he’s now growing his business with a second van and a loyal customer base.
• Matthew Mishler, a SFG franchisee, evaluated over 50 franchise concepts before choosing SFG for its systems and support. He says: “The genuine desire of the SFG team to help me succeed”  has been the most rewarding part of ownership.

Our training and systems are designed to bring new franchisees up to speed quickly, regardless of professional background.

What kind of support will I receive?

Phoenix offers robust onboarding and operational support, including:

• Marketing and lead generation
• Technology tools and back-office systems
• Dedicated brand teams and one-on-one coaching
• Peer network of over 200 franchise offices across the country

You’ll never be alone in building your business. Our job is to give you the tools, systems and strategies to operate efficiently and scale.

What does it cost to own a franchise with Phoenix?

Costs vary depending on the brand and territory, but Phoenix Franchise Brands offers low-overhead, service-based concepts that don’t require high-traffic retail space or extensive staffing to get started.

Unlike restaurant franchises or brick-and-mortar retail, Phoenix concepts are designed to be run from a home office or van-based model.

If you’re considering a home service franchise or looking for a model that supports owner-operator involvement, our team can walk you through brand-specific investment ranges and unit economics.

What makes Phoenix different from other franchise groups?

• Our executive team, led by franchising veteran Greg Longe, has over 130 years of combined experience and has a franchise-first mindset.
• Many of our brand founders, like Mitch and Manny Cypers of Steel Coated Floors, still operate local territories and help vet new tools and systems to improve franchisee success.
• With over 10,000+ service providers across our systems and 50,000+ customers served monthly, you’re joining a network that knows what it takes to grow and has the infrastructure to back you up.

How do I know if I’m the right fit?

If you’re looking for a business with year-round demand, low overhead, and strong operational support — a Phoenix Franchise Brands opportunity might be right for you. Learn more about available markets and how to take the next steps here.