Phoenix Franchise Brands Franchisee Spotlight: Tracy Moore, Owner of Furry Land Mobile Grooming of Lubbock

At Phoenix Franchise Brands, we love celebrating the success of our incredible franchisees!  Today, we’re shining the spotlight on Tracy Moore, owner of Furry Land Mobile Grooming of Lubbock. Since joining us in 2022, Tracy has built a thriving business, providing top-notch mobile pet grooming services with passion and dedication.

After struggling to find a reliable mobile groomer in Lubbock, Tracy saw an opportunity to solve a real problem in her community. Although she didn’t have a background in grooming, her experience in owning and operating a franchise in the service industry gave her the confidence to take on the challenge. Through her research, she discovered Furry Land and knew it was the perfect fit.

One of Tracy’s proudest achievements as a business owner has been building a company culture that attracts and retains top talent. She believes that a positive work environment starts at the top and the respect and enthusiasm she shows her groomers help make her business a workplace of choice. Tracy credits her team as the heart of the business—while she provides the tools and structure for success, it’s her groomers who bring it to life.

Tracy is deeply involved in her local community, building strong relationships with dog trainers, veterinarians, pet sitters, and other animal professionals. As the president of a long-standing networking group made up of business owners and an active member of the local chamber of commerce, she understands the power of connecting with others to grow her business.

One of her most rewarding milestones has been hiring and training a recent college graduate with no prior grooming experience. Tracy and her team developed a curriculum from scratch, and today, that employee is a full-fledged groomer excelling in her role.

A key factor in Tracy’s success has been collaborating with her Furry Land Flight Group—a mastermind network of franchise owners who meet bi-weekly to share best practices, discuss key metrics, and strategize for growth. These discussions have significantly increased her business’s productivity and profitability.

For Tracy, building a strong brand presence in her market has been incredibly fulfilling. Hearing people say, “I see your vans in my neighborhood all the time,” reinforces the impact her business is making. Looking ahead, she is focused on continuing to grow the Furry Land brand and making it a household name in her community.

In just under three years, she has achieved remarkable success, and we couldn’t be prouder to be her partner on this journey. Here’s to more growth, success, and impact in the years to come. Thank you, Tracy, for being an inspiring partner on this journey with Furry Land Mobile Grooming!